YEAR 12-2012 - NEW DELHI

Design Thinking to Design Doing

The importance of design, its value and importance to businesses and the utility of design thinking to tackle the most challenging problems is quite well known. Having established the significance of design and design thinking for business vitality, it is now incumbent upon us to see how we can put this to use in practice. As we all know there is big gap in thinking and doing. It is this gap that this edition of design summit intends to fill. The summit proposes to answer the most important question – "how to make it happen".

This summit will deliberate on how to move from design thinking to design doing. The summit will explore key methods, strategies and successful techniques to extrapolate design thinking to design doing within businesses. It will endeavor to explore how businesses can achieve new growth using design.

Focusing on Design doing and design for manufacture lead to increased understanding of how to create products which not only appeal to the market, but are practical to manufacture. It will see how design and engineering could be integrated in an organization.


To make things happen in not easy and would require a deep and functional look into several aspects. Using a combination of proven methods, case studies, academic research, the summit would unfold the theme through several sub-themes

Integrating Design into the organization

Managing Design

Creating a "Design Doing"

Operational Excellence in Design

Design leadership

Measuring Design value using metrics

Design as Strategic Integrator for Innovation

Research for Design

Product lifecycle management

Product design and manufacturing strategies

Design for disposal and recyclingn

To View the 2012 Summit Program click here

Distinguished Speakers

  • Abhijit Thosar

    Director Interactive Consulting Cognizant Technology Solutions

  • Adi Godrej

    President, Confederation of Indian Industry (CII) & Chairman, Godrej Group

  • Aditya Vijay Berlia

    Pro Chancellor & Co-Founder, Apeejay Stya University Member, Management Board, Apeejay Stya & Svran Group

  • Ajay Verma

    Vice President Value Solutions Dassault Systemes India

  • Anuj Prasad

    Founder & CEO, DESMANIA

  • Chandan Chowdhury

    Managing Director- India Dassault Systemes

  • Christoffer Langenskiöld

    CEO The Big Picture

  • Francesco Morace

    Founder of the research and strategic consulting institute Future Concept Lab

  • Jan Gogelein

    Flex/the Innovation Lab

  • Jashish Kambli

    Executive Partner, Future Factory

  • Lee Bazalgette

    Founder Colombo Design Studio


    Scientist, CSIR-CLRI Shoe Design & Development Centre

  • R Mukundan

    Managing Director of Tata Chemicals Limited

  • Naushad Forbes

    Director of Forbes Marshall

  • Nick Talbot

    Global Design Head, Tata Elxsi

  • Paul Priestman

    Co-founding Director Priestmangoode

  • Paul Hendrikx

    Co-Founder Studio Mango

  • Pradyumna Vyas

    Prof. Director, National Institute of Design (NID)

  • Rajshree Pathy

    Chairperson and Managing Director of Rajshree Sugars and Chemicals Limited.

  • Sudhir Kumar

    Heads design consultancy firm SKM Designs Pvt. Ltd.

  • Sushma Berlia

    President, Apeejay Stya & Svran Group; Chancellor, Apeejay Stya University

  • Taina Snellman

    CEO Tikaushare

  • Varsha Gupta

    Associate Professor and Chairperson of Master of Design Program at NIFT, New Delhi

  • Venkat Rao

    Industrial Designer

  • Vivek Sirohi

    Vice-President R&D for South Asia

  • Willem Woudenberg

    Branding & design consultant.

  • Zachary Jean Paradis

    Director Experience Strategy Sapient Nitro


Design Partner

Partner Organization

Official Writing Instruments Partner

Corporate Sponsor

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Dinner Sponsor

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